Lower School Communications

We're proud to support Milton Academy's Lower School throughout all facets of their operations, from day-to-day communication to admissions and advancement.

May Street began working with the Lower School at Milton Academy in the summer of 2020. Soon, we partnered with the Lower School in support of their COVID-19 Re-Opening plan; creating everything from floor arrows, to safety videos, to parent briefings. More importantly though, we helped develop and share the idea of Opportunity from Abnormality: a guiding principle that would propel the Lower School, and its community of families, faculty, and staff, through the hardships of COVID-19 and the ever-changing landscape of our world. By pairing this guiding principle with the overall goals of the Lower School and a full May Street branding overhaul, we're able to support the Lower School throughout all facets of their operations, from day-to-day communication to admissions and advancement.

A Brand-New Parent Resource Website

In the early part of the 2020-21 school year, the Lower School leadership team expressed a need for a centralized resource to share Lower School re-opening plans, classroom information, and other resources. Within a few weeks, May Street created the Parent Resources site: an easily modifiable, on-brand, website. Through this secure site, parents are able to access a variety of Lower School resources in an easy-to-navigate, simple interface.

Social as a Multi-Purpose Tool

As soon as COVID-19 hit, May Street began driving the Lower School's Instagram channel. We applied the goals of our re-opening strategy and the Lower School as a whole to our new social planning, and the Instagram feed quickly became a new, revitalized resource for both parents and prospective families alike. Working closely with the Lower School leadership team and communications personnel, May Street re-branded and revamped the channel to support many of the Lower School's goals.

General Communication Materials

The Lower School is constantly in communication with their families, and May Street supports the various teams with day-to-day communications, including emailers, long-form PDF community updates, and short videos. May Street is often tasked with designs that carry same-day timeframes. By embedding ourselves in the Lower School's internal teams from the very beginning, we've been able to support these quick requests with ease.

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